The _______________ Is a Recent Entrant into PDA Technology That

question 7

Short Answer

The _______________ is a recent entrant into PDA technology that enables the user to manage information, such as appointments, to-do lists, and sales contracts. It also allows them to receive E-mail, access the Web, and exchange such information with a desktop PC or network server.

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Definitions:

Target Market

The specific group of consumers at whom a company aims its products or services, identified through characteristics like demographics, interests, and behavior.

Interest Awareness

The process of recognizing and understanding one's own interests or the interests of a target audience.

Direct Marketing

Sales and promotional techniques that deliver promotional materials individually.

Marketing Communications

involves the techniques and methods used to convey messages about products, services, or brands to customers and prospects.