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Marketing Analytics
The practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).
Total Market Sales
The aggregate sales revenue generated by all providers of a particular product or service within a specific market.
Product Development
The process of bringing a new product or service to the market, from idea generation through design, development, and commercialization.
Marketing Strategy
A corporation's main roadmap for engaging prospective buyers and making them purchasers of its products or services.
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