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A person who has a heterozygous genotype for a trait
Brand Profiles
Publicly available descriptions or representations of a brand's characteristics, values, and personality on platforms such as social media.
Participatory Advertising
Advertising strategies that involve the audience in the creation or promotion of the marketing message, fostering engagement.
Brand Engagement
The process of building a relationship between a brand and its consumers through interactive and engaging marketing strategies to foster loyalty.
Friendvertising
Friendvertising is a marketing strategy that leverages online social connections and friend networks to promote products, services, or content, tapping into the trust and influence existing within these networks.
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