Examlex
What distinguished Kanzi and Mulika from other chimpanzees used in earlier studies was that Kanzi and Mulika:
Marketing Spending
The total expenditure on marketing activities, including advertising, promotions, public relations, and direct marketing, aimed at generating sales and brand awareness.
Marketing ROA
Return on Advertising Spend, a measure used to evaluate the effectiveness of a marketing campaign by comparing the revenue generated by the advertising to the cost of the advertising itself.
Marketing ROI
Stands for Return on Investment in marketing, which measures the profitability of marketing efforts by comparing the revenue generated to the costs of marketing activities.
Marketing Response
The reaction of consumers or the target market to the promotional efforts of a company.
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