Being Interested in Computers, Jose Cohata Came Up with an Idea

question 100

Multiple Choice

Being interested in computers, Jose Cohata came up with an idea of personalizing the screen saver programs with family pictures. After trying a couple of programs, Jose started marketing this service to neighbors and area businesses. Jose's activities can be described as a(n) _____.

• A) entrepreneurship
• B) intrapreneurship
• C) useless idea
• D) large business
• E) partnership

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Definitions:

Affective Forecasting

The process by which individuals predict their future emotional states or how they will feel in response to future events.

Ego Depletion

The theory that self-control or willpower draws upon a limited pool of mental resources that can be used up.

Physical Arousal

Pertains to the physiological responses of the body that prepare an individual for action, often associated with emotions, exercise, or sexual interest.

Ironic Processing

The psychological process where attempts to suppress certain thoughts make them more likely to surface.