In the ____________________ Stage, Exports Increase, and the Company Usually

question 173

Short Answer

In the ____________________ stage, exports increase, and the company usually adopts a multidomestic approach, probably using an international division to deal with the marketing of products in several countries individually.

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Definitions:

Market Segmentation

The practice of dividing a broad target market into subsets of consumers who have common needs and priorities, to design and implement strategies tailored to them.

Psychographically

An adverb relating to psychographics, the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups for marketing and other purposes.

Create Needs

The marketing strategy of generating new desires or needs among consumers for products or services they may not have previously considered.

Consumer Researcher

A professional who studies the behavior, preferences, and trends of consumers in order to better understand and predict their purchasing decisions.