When a Company Builds a Subsidiary from Scratch in a Foreign

question 163

True/False

When a company builds a subsidiary from scratch in a foreign country it is called a greenfield venture.

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Definitions:

Media Globalization

The worldwide integration and expansion of media technologies and networks, enabling the global dissemination and exchange of information and cultural products.

User Access

The ability or right of individuals to use or retrieve information and resources from technology or services.

Cultural Imperialism

The domination of one culture over others through media and cultural products, leading to the imposition of the dominant culture’s values and eroding local cultures.

Culture Clash

A conflict arising from the interaction of people with differing cultural values, beliefs, or practices.