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The intensity level of a power mower at a distance of 1.0 m is 100 dB. You wake up one morning to find that four of your neighbors are mowing their lawn 20 m from your open bedroom window. What is the intensity level in your bedroom?
Personal Sources
Individuals or personal contacts from whom one can obtain information, recommendations, or advice, especially relevant in purchase decisions or when seeking trustworthy data.
Consumer Value Perceptions
How consumers view the worth of a product or service in relation to its price, quality, and utility.
Alternative Evaluation
The stage in the consumer decision-making process where different product and service options are assessed against a set of criteria.
Suggests Criteria
The act of proposing specific standards or benchmarks that can be used to evaluate or judge something.
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