Examlex
Prevention and preparation are the two stages of crisis management.
Examining Products
The comprehensive analysis and evaluation of a product's design, features, quality, and market positioning to assess its competitiveness and potential for success.
Multichannel Marketing
The practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc.
Communication Channels
The mediums through which information and messages are transmitted from one entity to another, including verbal, written, and digital forms.
Showrooming
The consumer practice of examining products in a brick-and-mortar retail store without purchasing them there, then buying the product online at a lower price.
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