The Crisis Management Plan Should Be A(n) _____ That Specifies

question 59

Short Answer

The crisis management plan should be a(n) _____ that specifies the actions to be taken, and by whom, if a crisis occurs.

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Definitions:

Strategic Marketing Process

The strategic marketing process involves planning, implementing, and evaluating marketing strategies to achieve business goals and meet consumer needs efficiently.

Situation Analysis

An assessment of an organization's current situation and external environment to identify key issues, opportunities, and challenges.

Product Strategy

A plan for marketing a product, which involves decisions on items such as pricing, design, packaging, and promotion.

Alcatel

A multinational company that produces telecommunications equipment and services, now part of Nokia.