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A differentiation strategy can increase rivalry with competitors if buyers are loyal to a company's brand.
Affiliation
The relationship or connection between individuals or groups, often implying a sense of belonging or association with a particular community or organization.
Dominance
Dominance refers to the state or condition of being in control or commanding influence over others, often observed within social or hierarchal structures.
Achievement
The successful accomplishment of a task or goal, often recognized by some form of reward or acknowledgment.
Alfred Kinsey
An American biologist and sexologist who is known for his research into human sexuality in the mid-20th century, including the Kinsey Reports.
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