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A differentiation strategy can increase rivalry with competitors if buyers are loyal to a company's brand.
Social Media
comprises online platforms and technologies that facilitate the sharing of ideas, interests, and information through virtual networks and communities.
Fake News
False or misleading information presented as news, often with the intent of manipulating public opinion or obscuring the truth.
Authenticating Act
An action or behavior that serves to verify or affirm the authenticity of a person, product, or entity.
Cultural Traditions
The beliefs, practices, customs, and behaviors passed down through generations within a particular community or society.
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