Scenario - Theresa Teutul

question 104

Multiple Choice

Scenario - Theresa Teutul
Theresa Teutul was an executive with Digital Industries, a leading manufacturer of color televisions. She recognized that the color television market in the late 1970's was facing significant challenges. After two decades of highly successful development and marketing, the sales of color televisions had slowed and replacing older color television sets largely created her market.
-Which one of the following is not one of the competitive forces that Porter recommends that Theresa should recognize?

• A) Potential new entrants
• B) Bargaining power of buyers
• C) Threat of substitute products
• D) Bargaining power of suppliers
• E) All of these are competitive forces.

Identify the only firm in Richard Walton's study where significant diffusion occurred.

Understand that complexity affects the likelihood of diffusion.

Recognize the necessity of customization for effective diffusion of innovations.

Summarize the main findings from Richard Walton's study, including factors contributing to the lack of diffusion.

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Definitions:

Caucasian

A term historically used to describe people of European descent, but now considered outdated and imprecise in categorizing the diverse racial and ethnic identities.

Identity Status

Refers to the stage in an individual's identity development, marked by exploration and commitment in various life areas, such as career and beliefs.

Exploration Of Alternatives

The process of considering different options or paths before making a decision or commitment.

Culture Or Family

The set of beliefs, practices, social behaviors, and environmental influences that characterize a group of people or a familial unit.