Examlex
If the peso is traded at a forward discount relative to the U.S. dollar, then the U.S. dollar is also trading at a discount relative to the peso.
Trade Promotion
Marketing activities aimed at increasing demand for products by offering incentives to wholesalers, retailers, or customers, typically in a limited period.
Marketing Intermediaries
Organizations that assist in moving goods and services from producers to consumers.
Pulling Strategy
A marketing strategy that aims to create demand for a product or brand that encourages consumers to seek it out, often through promotions and advertising.
Pushing Strategy
A marketing strategy that involves taking a product directly to the customer via distribution channels to ensure visibility and accessibility.
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