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All else equal,if the volatility (variance) of the underlying stock increases,then the:
Product-Related Attributes
Characteristics of a product that are directly linked to its physical or functional features, affecting consumer perception and decision-making.
Scented
Products or items that have had fragrance added to them to produce a specific smell, often used in marketing to enhance the consumer experience.
Brightly Colored
Having vibrant and intense colors that are very noticeable and lively.
Internal Information Search
Consumers’ use of past experiences with items from the same brand or product class as sources of information.
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