Examlex
Why does a discounted cash-flow approach to options valuation not work?
Festinger
An American social psychologist best known for Cognitive Dissonance Theory, which explains the discomfort that arises from holding two conflicting beliefs simultaneously.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes, leading to changes in belief or behavior to reduce the discomfort.
Elliot Aronson
An influential psychologist known for his research on social influence, group dynamics, and the theory of cognitive dissonance.
Theory of Planned Behavior
A psychological theory that links one's beliefs and attitudes towards behaviors to their actual behavioral intentions and actions.
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