All of the Following Entities Are Typically Included in the Supply

question 15

Multiple Choice

All of the following entities are typically included in the supply chain EXCEPT: 

• A) suppliers 
• B) public relations 
• C) consumers 
• D) project team

---

Definitions:

Target Segment

A specific group of consumers at whom a company aims its products and services, characterized by similar needs, preferences, or demographic profiles.

Segmentation Attractiveness

The degree to which a market segment is considered desirable for a company to enter based on factors like size, profitability, and accessibility.

Ideal Point

The position at which a particular market segment’s ideal product would lie on a perceptual map.

Point of Parity

Elements of a product or brand that are similar to those of competitors, indicating a level of equality in the consumer's eyes.