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During the expansion phase of the business cycle,
Marketing Mix
A set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market; traditionally includes product, price, place, and promotion (the 4Ps).
Forecast Potential
The anticipated performance or success of a product, service, or business within a specific period.
Competitive Position
A business's standing or rank compared to its competitors in terms of market share, quality, customer perception, or other metrics.
Develop New Products
The creation and introduction of new or improved goods or services to meet consumer needs and market demands.
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