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On the 45-degree line diagram, for points that lie above the 45-degree line,
Persuasion Knowledge Model
A framework describing how people develop and use knowledge about persuasion to interpret and engage with persuasive messages.
Personal Outcome
The specific result or consequence experienced by an individual as a result of their actions or decisions.
Martyrdom Effect
The phenomenon where individuals may place a higher value on goals or goods that they suffer for or put significant effort into attaining.
Not-for-profit Organizations
Entities that operate for purposes other than generating profit, focusing on serving a public or social cause.
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