Examlex
Airlines, universities, and consulting companies are all examples of
Wider Context
Refers to the broader scope or larger environment in which something exists or takes place, encompassing more than just the immediate situation.
Disruption
An innovation or event that significantly alters the way that industries, businesses, or markets operate.
Brand Position
Represents the unique space a brand occupies in the minds of consumers, distinguishing it from its competitors based on attributes, benefits, and perceptions.
Radical Innovation
Involves breakthrough developments or products that significantly alter the dynamics of industry, often creating new markets or reshaping existing ones.
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