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Technology Spillover Is One Type of

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Technology spillover is one type of

Illustrate how storytelling skills can benefit a salesperson.
Analyze the effectiveness of a salesperson's approach in viewing buyers and negotiation tactics.
Understand the effectiveness and application scenarios of different sales presentation methods.
Conceptualize the role of storytelling, metaphors, analogies, and parables in enhancing sales presentations.

Definitions:

Duration

A measure of the sensitivity of the price of a bond or other debt instrument to changes in interest rates, often used as an indication of interest rate risk.

Coupon Bond

A type of bond that pays the holder a fixed interest rate (the coupon) at regular intervals until the bond matures, when the principal amount is repaid.

Zero-Coupon Bond

A debt security that doesn't pay interest (a coupon) but is traded at a deep discount, offering profit at maturity when the bond is redeemed for its full face value.

Duration

A measure of the sensitivity of the price of a bond or other debt instrument to changes in interest rates.

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