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Table 10-4
-Refer to Table 10-4. The social cost of the 2nd unit of output that is produced is
Political Communications
The process and methods used by politicians, political institutions, and organizations to convey messages and information to the public and influence political discourse.
Campaign-Based Process
A structured approach to achieving specific goals, often used in marketing and political campaigns, through a series of coordinated activities.
Voter-To-Candidate
The dynamic or interaction between electoral voters and the candidates they may choose to support or elect.
Public Affairs Officer
An individual responsible for managing an organization’s public image, communications, and relations with the media and public.
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