Examlex
Which of the following factors is most likely to shift IBM's total cost and marginal cost curves downward?
Contribution Margin
The amount by which sales revenue exceeds variable costs of a product, indicating the contribution of sales to covering fixed costs and generating profit.
Market Share
The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales in that market.
Sales Revenue
The total amount of money generated by the sale of goods or services related to the company's primary operations.
Competitive Set
A group of firms, products, or brands that a company considers its competitors in the market when making strategic decisions.
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