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Figure 14-8
-Refer to Figure 14-8.The monopolist's maximum profit
Stimulus-Response Selling
A sales technique based on the premise that specific stimuli can elicit predictable responses from customers, guiding them towards a purchase.
Cold Canvassing
A sales technique involving unsolicited contact with potential customers who had no prior interaction with the salesperson.
Personal Selling Process
A series of steps salespeople follow when selling, which includes prospecting, making contact, presenting, handling objections, closing, and follow-up.
Cold Calling
The practice of soliciting business from potential customers who have had no prior contact with the salesperson conducting the call.
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