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Case-Based Critical Thinking Question
CJ is developing a new website blogging about cutting-edge technologies for people with special needs. He wants to make the site accessible and user friendly.
-CJ is concerned that once users are at the end of the article, they might have difficulty navigating to the top of the page.To solve this problem, CJ assigns a(n) _____ to the page's main heading and then creates a link to that heading at the end of each article.
Positioning
The process of establishing a brand or product in the mind of customers relative to competitors’ offerings.
Mental Image
A representation of sensory experiences created in the mind, not immediately present to the senses.
Marketing Support
Services or activities provided to assist in the planning, development, and execution of marketing strategies and campaigns.
Product Pullout
The process of removing a product from the market or discontinuing its sale, often due to poor performance, safety concerns, or changing market conditions.
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