Examlex
Match each term with the appropriate definition.
- Works best with art with limited colors and defined borders between areas
Geographic Segmentation
A marketing strategy that divides potential customers or markets into groups based on their geographic location, such as by country, region, or city.
Demographic Segmentation
Dividing a market into segments based on demographic factors like age, gender, income, education, or ethnicity, to target specific groups more effectively.
Retail Customers
are individuals who purchase goods or services for personal use from retail stores or outlets.
Occasion Segmentation
The process of dividing the market into groups according to when consumers buy or use a product based on specific occasions or circumstances.
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