Which of the Following Is FALSE

question 50

Multiple Choice

Which of the following is FALSE?

• A)AIO research attempts to identify groups of consumers who are likely to behave similarly toward a product and have similar life-style profiles.
• B)A problem marketers have with using psychographics is that the categories of users vary across individual products.
• C)The purpose of value and life-style research is to create a standard psychographic framework that can be used for a variety of products.
• D)Attitude is one of the more important notions in marketing since it is generally felt that attitudes are related to behavior.
• E)When marketers speak of product awareness and product knowledge they are considering two different constructs.

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Definitions:

Intended Beneficiary

A person or entity that is not a party to a contract but stands to benefit from the contract's performance.

Obligor

A contractual party who agrees to do something for the other party.

Donee Beneficiary

A donee beneficiary is a third party who benefits from a contract made between two other parties, where the intent is to gift the benefits of the contract to this third party.

Incidental Beneficiary

A third party who benefits from a contract incidentally but has no legal right to enforce the contract or claim damages.