Which of the Following Statements Is NOT True of Motives

question 37

Multiple Choice

Which of the following statements is NOT true of motives?

• A) Marketers have an interest in consumer motives because it is believed that motives are stable and thus offer a strong basis for predicting future behavior.
• B) A motive might be considered an inner state that produces goal-oriented behavior.
• C) For marketing purposes, motives and attitudes are essentially the same thing.
• D) Marketers believe that an understanding of the motives behind a behavior might allow them to better influence future behavior.
• E) All of the above statements are true of motives.

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Definitions:

Outsourced Training

The practice of seeking external providers to design, conduct, or manage training programs for a company.

Service Department

A service department is a division within a company that focuses on providing after-sales services and support to customers.

Cost Centers

Parts of an organization that do not produce direct profit but do incur costs, such as customer service and research departments.

Quality Control

The process of ensuring products and services meet customer expectations and regulatory standards consistently.