The Observation Method

question 44

Multiple Choice

The observation method

• A)cannot measure all consumer characteristics precisely but can give very good estimates for awareness,intentions,motivations,and past behavior.
• B)is limited in that only behaviors can be observed.
• C)is considered to be more objective than the communication method.
• D)is a faster means of data collection than the communication method because a detailed questionnaire does not have to be prepared,and observers can quickly record many observations.
• E)requires development of sophisticated procedures to be effective.

---

Definitions:

Social Policy

A governmental policy aimed at addressing social issues and ensuring the welfare and well-being of citizens through various means, such as healthcare, education, and income support.

Presidential

Pertaining to the president of a country or an organization, often relating to the duties, powers, or period of office of such a position.

Congressional

Relating to a formal legislative body, often referred to in the context of the United States Congress, which is responsible for making national laws.

Political Action Committee

An organization that collects political donations from its members and uses them to fund campaigns for or against candidates, legislation, or initiatives.