Which of the Following Is TRUE

question 26

Multiple Choice

Which of the following is TRUE?

• A)There are more standardized marketing information services available to the consumer goods manufacturer than to the industrial goods manufacturer.
• B)The Dun's Business Locator is popular among industrial goods and service suppliers.
• C)Census Bureau material has proven to be very useful in targeting groups of customers.
• D)Geodemographers are companies that typically combine census data with other primary and secondary data to produce customized reports for clients.
• E)All of the above statements are all true.

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Definitions:

Systematic Risk

The type of risk inherent to the entire market or an entire market segment, also known as market risk, which cannot be eliminated through diversification.

Diversification

An investment strategy that spreads exposure across various assets to reduce risk.

Unsystematic Risk

The risk associated with an individual asset or firm, which can be mitigated through diversification.

Covariance

A statistical measure that calculates the degree to which two variables move in relation to each other.