Which of the Following Statements Describing Nielsen SCANTRACK Is NOT

question 12

Multiple Choice

Which of the following statements describing Nielsen SCANTRACK is NOT true?

• A)SCANTRACK is a service which interprets information provided by the reading of Universal Product Codes at point of purchase.
• B)The service provides weekly sales data from a nationwide sample of scanner-equipped stores.
• C)The types of products covered by the service include grocery,clothing,and household durables.
• D)The data allow clients to monitor product recalls and shortages.
• E)The scanner data are not subject to recording biases.

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Definitions:

Kennedy

Refers to John F. Kennedy, the 35th President of the United States, known for his leadership during the Cold War era.

Nixon

Nixon refers to Richard Nixon, the 37th President of the United States, known for his foreign policy achievements and the Watergate scandal which led to his resignation.

Radio

A technology for the transmission of sound or other signals by modulation of electromagnetic waves.

Television

Television is an electronic system of transmitting moving images and sound from a source to a receiver, creating a medium for broadcasting, entertainment, and information.