The Main Disadvantage of Data Furnished by Standardized Marketing Information

question 6

Multiple Choice

The main disadvantage of data furnished by standardized marketing information services over user-collected primary data is standardized data

• A) may not always fit the specific needs of the user.
• B) is generally more costly than primary data.
• C) is generally less accurate than primary data.
• D) is hard to locate.
• E) is only available in "hard copy" formats.