Which of the Following Is FALSE

question 33

Multiple Choice

Which of the following is FALSE?

• A)One useful source of internal secondary data is prior marketing research studies on related topics.
• B)Most marketing research studies should begin with internal secondary data.
• C)There exists some relevant external secondary data on virtually any problem a marketer might confront.
• D)In general,the single most productive source document of external secondary data is the sales invoice.
• E)The amount of secondary data available is increasing.

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Definitions:

Penguin Colonies

Groups of penguins that live together in specific locations for breeding, feeding, and shelter.

PR

Public Relations, which involves managing and disseminating information from an individual or an organization to the public in order to affect their public perception.

Breathable Socks

Socks designed with materials that allow air to circulate, keeping feet dry and comfortable by reducing moisture buildup.

Ecotourism

A form of sustainable travel to natural areas, aiming to conserve the environment, respect the local culture, and promote economic development for local communities.