Which of the Following Is FALSE

question 33

Multiple Choice

Which of the following is FALSE?

• A)One useful source of internal secondary data is prior marketing research studies on related topics.
• B)Most marketing research studies should begin with internal secondary data.
• C)There exists some relevant external secondary data on virtually any problem a marketer might confront.
• D)In general,the single most productive source document of external secondary data is the sales invoice.
• E)The amount of secondary data available is increasing.

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Definitions:

Collective Action

The action taken together by a group of individuals who are motivated by a common interest, objective, or cause, especially in the context of social or political issues.

Social Movements

Organized efforts by a large group of people to promote or resist change in society.

Frame Alignment Theory

A sociological theory that explains how social movements garner participant support by aligning their activities and ideologies with the frames of potential members.

Social Citizenship

The rights, duties, and privileges that are attributed to members of a society, particularly in terms of social welfare and participation in societal affairs.