In a Simulated Test Market All of the Following Are

question 11

Multiple Choice

In a simulated test market all of the following are true EXCEPT

• A)consumers are shown commercials for a new product and competitive products.
• B)consumers are given a chance to purchase products in the product category of interest.
• C)consumers are interviewed at malls or in their home and are exposed to a new product and asked to rate it's features.
• D)the information gathered is used as input for a computer model which estimates future sales.
• E)All of the above are true.

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Definitions:

Ledger

A comprehensive collection of a company's accounts in which transactions are recorded and balanced.

T Accounts

A graphical representation of a general ledger account that is used for teaching, analysis, and management of accounts.

Statement of Owner's Equity

A financial statement detailing changes in the owner's equity of a company over a specific period, including contributions, withdrawals, and the net income or loss.

Trial Balance

A bookkeeping worksheet in which the balances of all ledgers are compiled into debit and credit account column totals that are equal.