Dell Corporation Sent Five Different Versions of Their Email to Customers

question 34

Multiple Choice

Dell Corporation sent five different versions of their email to customers to determine which message was most effective at getting customers to make online purchases.While online sales rose by nearly 20%,two of the versions demonstrated high then normal click-through rates.Such experimentation done in a realistic environment would be called a

• A)field experiment.
• B)laboratory experiment.
• C)survey experiment.
• D)cross-sectional experiment.
• E)longitudinal experiment.

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Definitions:

Sample Correlation

A measure of the strength and direction of a linear relationship between two variables in a sample.

Obesity Prevalence

The proportion of a population that is classified as obese, typically defined by a Body Mass Index (BMI) of 30 or higher.

Diabetes

A group of metabolic diseases characterized by high blood sugar levels over a prolonged period, usually due to insulin production, effectiveness, or both.

Pearson's Correlations

A measure of the linear correlation between two variables, showing how closely the two are related.