Exhibit 62 a Researcher Is Interested in Determining Whether Point-Of-Purchase Displays

question 20

Multiple Choice

Exhibit 6.2 A researcher is interested in determining whether point-of-purchase displays on shelves are more effective than not having them at all.The researcher randomly selects five stores from a supermarket chain that has fifteen stores in the Houston metropolitan area.None of the stores has previously used point of purchase displays.For a period of five weeks,sales for all fifteen stores were recorded.The researcher then compares the sales of the five stores with the 10 stores without point of purchase displays.
Refer to Exhibit 6.2.What type of study is this?

• A)Exploratory research
• B)Descriptive research
• C)Causal research
• D)An experiment
• E)We do not have information to determine they type of study.

---

Definitions:

Statistically Meaningful

Refers to results in data analysis that are unlikely to have occurred by chance and therefore indicate a significant effect or relationship.

Scientific Enterprise

The organized and systematic pursuit of knowledge involving the observation, identification, description, experimental investigation, and theoretical explanation of phenomena.

Ideal Scientist

A conceptual model of a scientist who embodies the virtues of curiosity, skepticism, objectivity, and the ethical pursuit of knowledge.

Testosterone

A steroid hormone that plays a key role in the development of male reproductive tissues and the promotion of secondary sexual characteristics.