Exhibit 62 a Researcher Is Interested in Determining Whether Point-Of-Purchase Displays

question 58

Multiple Choice

Exhibit 6.2 A researcher is interested in determining whether point-of-purchase displays on shelves are more effective than not having them at all.The researcher randomly selects five stores from a supermarket chain that has fifteen stores in the Houston metropolitan area.None of the stores has previously used point of purchase displays.For a period of five weeks,sales for all fifteen stores were recorded.The researcher then compares the sales of the five stores with the 10 stores without point of purchase displays.
Refer to Exhibit 6.2.The dependent variable in the above study is

• A)five store.
• B)point of purchase displays.
• C)sales.
• D)five weeks.
• E)fifteen stores.

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Definitions:

Demand

The volume of goods or services that purchasers are ready and financially able to acquire at several price points within a certain period.

Supply

The total amount of a product or service that producers are willing and able to sell at a given price level in a given time period.

Exchange Rate

The price at which two different currencies are exchanged, for example, ¥10 to the dollar, or $.010 per yuan.

Exchange Rate

The value of one currency for the purpose of conversion to another, reflecting the international market value of a nation's currency.