In Regard to Internal and External Validity

question 1

Multiple Choice

In regard to internal and external validity

• A) you can't have one without the other.
• B) procedures used to establish internal validity will also establish external validity.
• C) they are matters of degree rather than all-or-nothing propositions.
• D) neither is important in laboratory experiments.
• E) internal validity is a much more important issue in marketing than external validity.

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Definitions:

Personality

The combination of characteristics or qualities that form an individual's unique character, influencing behaviors, and responses to different situations.

Specific Behaviors

Observable and measurable actions performed by individuals, often analyzed in the context of psychology or organizational behavior.

Single Trait

Single trait refers to one specific characteristic or attribute that is used to describe or differentiate individuals or things.

Positive Energy

A contagious, uplifting, and encouraging attitude that boosts morale and productivity in the workplace.