In a Simulated Test Market All of the Following Are

question 11

Multiple Choice

In a simulated test market all of the following are true EXCEPT

• A)consumers are shown commercials for a new product and competitive products.
• B)consumers are given a chance to purchase products in the product category of interest.
• C)consumers are interviewed at malls or in their home and are exposed to a new product and asked to rate it's features.
• D)the information gathered is used as input for a computer model which estimates future sales.
• E)All of the above are true.