Dell Corporation Sent Five Different Versions of Their Email to Customers

question 34

Multiple Choice

Dell Corporation sent five different versions of their email to customers to determine which message was most effective at getting customers to make online purchases.While online sales rose by nearly 20%,two of the versions demonstrated high then normal click-through rates.Such experimentation done in a realistic environment would be called a

• A)field experiment.
• B)laboratory experiment.
• C)survey experiment.
• D)cross-sectional experiment.
• E)longitudinal experiment.

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Definitions:

Bonus Plan

A compensation scheme that rewards employees beyond their regular salary, often based on performance metrics.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue.