Exhibit 62 a Researcher Is Interested in Determining Whether Point-Of-Purchase Displays

question 6

Multiple Choice

Exhibit 6.2 A researcher is interested in determining whether point-of-purchase displays on shelves are more effective than not having them at all.The researcher randomly selects five stores from a supermarket chain that has fifteen stores in the Houston metropolitan area.None of the stores has previously used point of purchase displays.For a period of five weeks,sales for all fifteen stores were recorded.The researcher then compares the sales of the five stores with the 10 stores without point of purchase displays.
Refer to Exhibit 6.2.Such a study would be called a

• A)field experiment.
• B)laboratory experiment.
• C)survey experiment.
• D)cross-sectional experiment.
• E)longitudinal experiment.

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Definitions:

Sphenoid

Wedge-shaped.

Appendicular Skeleton

The portion of the skeleton that includes the bones of the limbs and the supporting bone girdles (pectoral and pelvic) that connect them to the central body, or axial, skeleton.

Limbs

Extremities of the body used for movement and interaction with the environment, such as arms and legs in humans.

Girdles

Structures that connect the limbs to the axial skeleton, including the pelvic girdle and shoulder girdle.