The Primary Purpose of a Literature Search Is to

question 38

Multiple Choice

The primary purpose of a literature search is to

• A)discover the cause of a marketing problem.
• B)derive hypotheses.
• C)discover internal problems.
• D)find out how others have solved a marketing problem.
• E)discover the explanation for a marketing problem.

---

Definitions:

Performance Reviews

A formal assessment process wherein an employee’s job performance is evaluated, typically by their manager, using established criteria and objectives.

Pay-for-Performance

A compensation strategy where employees' pay is based on their performance or achievements in their role.

Performance Evaluations

The process of assessing and reviewing an employee's job performance through documented evaluations and feedback.

360-Degree Feedback

A performance appraisal method where an employee is evaluated by feedback from superiors, peers, subordinates, and sometimes clients.