Burger King Recently Experienced a Decline in Burger Sales After

question 36

Multiple Choice

Burger King recently experienced a decline in burger sales after E-coli bacteria were discovered in one of their restaurants.The marketing managers reviewed published information about a similar situation that had occurred at a Jack-in-the Box restaurant a few years ago.Which of the following type of exploratory research is this?

• A)Secondary data analysis
• B)Depth interview
• C)Case analysis
• D)Projective techniques
• E)None of the above exploratory research methods can be used.