Which of the Following Is NOT a Productive Use of Focus

question 94

Multiple Choice

Which of the following is NOT a productive use of focus groups?

• A)Securing impressions of new product concepts.
• B)Testing specific relationships between variables.
• C)Generating hypotheses.
• D)Providing overall background information on a subject.
• E)Generating information helpful in constructing questionnaires.

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Definitions:

Standard Consumer Package

A specific packaging of a product designed for retail sale to consumers, often standardized in size, labeling, and appearance.

Group Assimilation

The process by which individuals or groups of differing ethnic heritage are absorbed and integrated into the dominant culture of a society.

Kitchen Debate

A series of informal exchanges in 1959 between U.S. Vice President Richard Nixon and Soviet Premier Nikita Khrushchev, highlighting the lifestyle and technological differences between the United States and the Soviet Union.

Racially Integrated

A society or group in which people of different races coexist without segregation.