Ethnographic Methods Would Be the Most Appropriate Research Methodology If

question 76

True/False

Ethnographic methods would be the most appropriate research methodology if the managers of Arm & Hammer Baking Soda wanted some ideas as to different ways customers use Arm & Hammer Baking Soda in their homes?

---

Definitions:

Rationalization

The process of attempting to explain or justify behavior or an attitude with logical reasons, even if these are not appropriate.

Virtues

Characteristics or qualities considered morally good or desirable in a person, such as integrity, courage, honesty, and compassion.

Honesty

The quality of being truthful, trustworthy, and sincere in one's words and actions.

Integrity

The characteristic of being truthful and upholding high ethical standards.