The Main Purpose of Marketing Research Brought About by Planned

question 5

Multiple Choice

The main purpose of marketing research brought about by planned change is to

• A)decide how to implement the change.
• B)find out what is happening and why.
• C)describe changes in the internal environment.
• D)describe changes in the external environment.
• E)capture and evaluate the new idea.

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Definitions:

Scottsboro Case

Case in which nine black youths were convicted of raping two white women; in overturning the verdicts of this case, the Court established precedents in Powell v. Alabama (1932) that adequate counsel must be appointed in capital cases, and in Norris v. Alabama (1935) that African-Americans cannot be excluded from juries.

Racism

Bias, unfair treatment, or hostility towards individuals of another race, stemming from the conviction that one's own race is superior.

Civil Liberties

The personal freedoms protected from governmental interference or deprivation, such as freedom of speech and religion.

Civil Liberties

Individual rights and freedoms that are protected from infringement by the government, including freedom of speech, the right to privacy, and the right to fair legal process.