A Customer Service Representative for a Large Financial Institution Noticed

question 31

Multiple Choice

A customer service representative for a large financial institution noticed that several of the bank's customers had recently closed accounts and paid off loans long before the loans were due.He also noticed that most of the customers had closed their accounts shortly after a competitor had opened a new branch nearby.The fundamental source of this marketing problem might best be described as

• A)a planned change in the marketing environment.
• B)serendipity.
• C)the presence of a new competitor.
• D)an unplanned change in the marketing environment.
• E)None of the above.

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Definitions:

Capitalism and Democracy

The relationship or system in which a mainly capitalist economy coexists with a democratic political system, emphasizing the interplay between economic freedom and political rights.

Counterinsurgency

A military or political action taken to combat guerrilla warfare and insurgency.

Limited Test Ban Treaty

A 1963 agreement that prohibited nuclear weapons tests in the atmosphere, in outer space, and under water to slow the arms race and prevent environmental contamination.