In the Famous Case in the 1980's,where Coca-Cola Introduced the New

question 14

Multiple Choice

In the famous case in the 1980's,where Coca-Cola introduced the New Coke after much research.The failure of New Coke was largely due to a marketing research barrier identified as

• A)a narrow conception of the research.
• B)uneven caliber of researchers.
• C)poor problem definition.
• D)late and occasional erroneous findings.
• E)personality and presentation differences.

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Definitions:

Fossil Record

The collection of fossils, which provides evidence about the history of life and past environments on Earth.

Evolution

is the process by which different kinds of living organisms have developed and diversified from earlier forms during the history of the earth.

Ancient Species

A term usually referring to species that have existed on Earth for a very long time and may either be extinct or have modern descendants.

Laurasia

Laurasia refers to the northernmost of two supercontinents (the other being Gondwana) that formed part of the Pangaea supercontinent in late Paleozoic and early Mesozoic times.