Which of the Following Is TRUE

question 37

Multiple Choice

Which of the following is TRUE?

• A)The choice of a data-collection method for a specific issue reflects the firm's program strategy.
• B)A company's philosophy of how marketing research fits into its marketing plan determines its project strategy for marketing research.
• C)The design of the individual studies themselves defines the firm's program strategy to research.
• D)Project strategy should be dealt with before program strategy.
• E)A program strategy specifies the types of studies to be conducted and for what purposes.

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Definitions:

Focus Group Interviews

A qualitative research method involving a small, diverse group of people whose reactions to specific discussions or products are studied.

Marketing Research

The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.

Primary Data Collection

The process of gathering new and original data directly from sources through surveys, interviews, or experiments.

Behavioral Insights

Understandings drawn from the analysis of individuals' or groups' actions and decision-making processes, often used to improve policy or product design.